For the first time EVER, I am SO excited to launch a clothing & homeware essentials collection with Joe Fresh and Life At Home™. This collection was inspired by the French countryside (Provence, specifically!). I really wanted it to embody that European timelessness (so you can hang onto the pieces forever) but still include some pops of colour.
Designing the apparel at the same time as the homeware was also amazing because we made sure that everything was coordinated, so you can look and feel beautiful for your summertime socials at the beach or in the backyard! It was a big feat to create such a large collection… and I was so nervous because I wanted it to be absolutely perfect… but the moment I saw it in person for the first time, I IMMEDIATELY burst into tears because it was everything I had envisioned!! The Joe Fresh x Life At Home™ teams were great design partners, and I’m so proud to introduce you to the highly-anticipated collection officially. Are you ready?!!