If you follow me on Instagram (which I hope you do 😉), you may have noticed that I’ve been teasing something really BIG for the last month or so. I’ve been sharing lots of behind-the-scenes videos and if you’ve visited our new website, we revealed an even bigger hint on the homepage. Well, I’m beyond excited to let you know that The Jilly Academy is OFFICIALLY in session!

What is The Jilly Academy?

The Jilly Academy has been a goal and passion project of mine for YEARS. So, let me explain what exactly it is! The Jilly Academy is an online platform curated for small business owners, entrepreneurs, aspiring influencers and anyone who is wanting to learn the ins and outs of brand strategy, influencer marketing, content creation, photography, digital storytelling and so much more. It’s filled to the brim with all of my tried, tested and true systems, proprietary templates, methods and trade secrets!

The Jilly Academy will be kicking things off with the launch of THREE online courses (with many more to come!) designed to build off one another to refine, expand and take your business to the next level!

I’m SO excited to share what we have in store for you this Spring! Course One: The Brand Strategy, Course Two: The Content Creator and Course Three: The Growth Accelerator will all be released a few weeks apart to allow you to work on your business in a thoughtful, strategic manner. 

How The Jilly Academy was brought to life

Before we get into the details, I want to share the backstory on how The Jilly Academy came to be. 

Most of you may know me from my reality television days, but over the last 10 years, I’ve also embarked on various successful (and some not so successful) business ventures including The Jilly Box, co-authored a #1 bestselling cookbook, built an engaged community of over 1.3 million followers, collaborated with many of my dream brands and have grown a team I am so proud of. Over the years, Team Jilly and I have experienced so much, refining our practices and methodologies with each lesson learned. 

I’ve always dreamed of sharing that information with other aspiring influencers and entrepreneurs in my community. In fact, we have been asked countless times by small business owners, entrepreneurs, aspiring influencers, friends, and even some family members “How do we do what we do?”. We have been dreaming up a way to share all of our experiences, insider information and MAGIC, and we are so excited to officially be able to bring ALL of this to life for you! 

With taking on such a BIG project, we knew we needed all hands on deck and reached out to Angela Osborne and Taryn Herritt, Co-Founders of The Atelier Collective, for their help and expertise to bring our vision to life. Without their help and all of the efforts from Team Jilly, this project would not have been possible!!!

So, for the first time EVER, we’re pulling the curtain WAY back on this business. Everything shared throughout these courses stem from my personal experiences and lessons learned. The Jilly Academy is NOT your typical business course, but instead, a direct reflection of what has worked so well over the years for Team Jilly. We’ll be sharing all of our best-kept business practices and you’ll hear exclusive, never-before-told stories from our journey over the past 10 years!

The Jilly Academy Course Outline:

Releasing on April 6th, the very first course, The Brand Strategy, will be released and is all about building your framework and helping to guide your business in the right direction. Branding not only defines the look and feel of your business but also ensures you stay consistent across all platforms and with all of your messaging.

In this course, you’ll learn how to:

• Connect with your community and understand your customer on a new level
• Define your goals, values and your WHY
• Identify the MAGIC in your products/services
• Understand your brand position
• Create a brand that is consistent, cohesive and effective
• And so much MORE!

In summary, if your business was a house, then this course is all about building that solid foundation!

With your purchase of The Brand Strategy course you will receive: 

• Exclusive documents from The Jilly Academy Vault, including our EXACT Brand Package, Partnership Checklist and more!
• A comprehensive workbook to apply course activities to real-world scenarios
• Access to The Jilly Academy Alumni Facebook group to connect with other like-minded students
• An invitation to a LIVE Q&A with me following the release of the course!

Course Two, The Content Creator, will be released on Tuesday, May 4th! The Content Creator builds on all of the knowledge you established in the first course and is all about what you see and FEEL when you look at your brand; it’s about the power of storytelling, both written and visual.

In this course, you’ll learn how to:

• Define your brand voice and theme
• The power behind your content calendar and work back schedule
• Craft compelling captions and digital content
• Plan your own professional photoshoot
• Style photoshoots like a pro!
• Take and edit magazine-worthy smartphone images 
• Post content you are proud of and how to engage with your community

At the end of this course, you’ll know the ins and outs of how to successfully manage all of your social media channels and be ready to WOW your community!

With your purchase of The Content Creator course you will receive: 

• Access to The Jilly Digital Presets
• A collection of stock photos taken by Team Jilly to use on your website and social media channels
• Exclusive documents from The Jilly Academy Vault, including an extensive content calendar template, photoshoot checklist, styling guidelines and more!
• A comprehensive workbook to apply course activities to real-world scenarios
• Access to The Jilly Academy Alumni Facebook group to connect with other like-minded students
• An invitation to a LIVE Q&A with me following the release of the course!

The third course, The Growth Accelerator, will be releasing on Tuesday, June 8th and is focused on elevating your business, growing your time and how to create successful campaigns. Now that you’re consistently creating engaging content on your social media channels, HOW can you monetize it?

In this course, you’ll learn how to:

• Create solid systems to maximize your schedule
• Designing a pitch deck and using it to attract brand partners
• Crack the influencing marketing code
• Analyze your content and how to monetize in BIG ways
• How to collaborate with your DREAM brands!
• Steps to building and growing a team

At the end of this course, whether you are an influencer wanting to work with your dream brands or an entrepreneur looking to work with influencers, you will feel confident with the ins and outs of your business to start collaborating.

With your purchase of The Growth Accelerator course you will receive: 

• Exclusive documents from The Jilly Academy Vault, including our exact meeting agendas, Jillian’s EPK, Team Jilly’s partnership guidelines and more!
• A comprehensive workbook to apply course activities to real-world scenarios
• Access to The Jilly Academy Alumni Facebook group to connect with other like-minded students
• An invitation to a LIVE Q&A with me following the release of the course!

Each course CAN be purchased individually, but are deliberately designed to work as a unit, one building on the other to help you grow your confidence as an influencer or business owner! Starting early this Spring, each course will be released approximately 4 weeks apart in order to provide you with enough time to work on them in sequential order, taking into account the necessary calls to action and work required to amplify your growth! In The Jilly Academy Bundle, you’ll save $268 CAD and receive access to ALL THREE COURSES including The Brand Strategy, The Content Creator, and The Growth Accelerator!

Well, are YOU ready to save your seat? Head on over to The Jilly Academy site now to purchase your desired courses and snag your ticket to the Launch Party on April 6th! I can’t WAIT to see you in class! ✏️🍎

xo

Jilly