For the first time EVER, I am SO excited to launch a clothing & homeware essentials collection with Joe Fresh and Life At Home™. The collection will launch online exclusively at joefresh.com on May 30th and at select stores in-person on June 1st!!! I CANNOT WAIT!!! This project has been a labour of love for the past three years (yes, we really did spend that long to make sure every detail was PERFECT!), and I am so excited for it to finally be out in the world for all of you to enjoy!!
Even before I was on The Bachelor, it was a dream of mine to work for Joe Fresh x Life at Home™ designing apparel and homeware. They are such iconic Canadian brands, and this really feels like a full-circle, dream-come-true moment!! This is also a very special collection because it’s the first of its kind for Loblaws to have two of their brands—Joe Fresh & Life At Home™ —collaborate with someone like me in the lifestyle space to all put our creative forces together on one collection. I am SO HONOURED that I got to be part of this moment for the brand, and I am super appreciative of how they gave me so much creative freedom with this collection.
About the Collection
This collection with Joe Fresh x Life At Home™ was inspired by the French countryside (Provence, specifically!). I really wanted it to embody that European timelessness (so you can hang onto the pieces forever) but still include some pops of colour.
Designing the apparel for my Joe Fresh x Life At Home™ collection at the same time as the homeware was also amazing because we made sure that everything was coordinated, so you can look and feel beautiful for your summertime socials at the beach or in the backyard! It was a big feat to create such a large collection… and I was so nervous because I wanted it to be absolutely perfect… but the moment I saw it in person for the first time, I IMMEDIATELY burst into tears because it was everything I had envisioned!! The Joe Fresh x Life At Home™ teams were great design partners, and I’m so proud to introduce you to the highly-anticipated collection officially. Are you ready?!!
Picnic Essentials
Scalloped Dishes
When designing this collection with Joe Fresh x Life At Home™, I wanted all of the items to be able to mix and match, and what better way to accomplish that goal than by designing timeless cream-scalloped dishes? The scallop gives it that little something extra to make your tablescapes unique. I recently styled my set for the Mother’s Day dinner I hosted at our house, and everyone LOVED the texture of the dishes paired with the rest of the collection.
Price: Scalloped Dinner Plate $9 | Scalloped Side Plate $7 | Scalloped Small Bowl $7 | Scalloped Serving Bowl $19 | Scalloped Dip Bowl $5
Colours: All of the scalloped dishes come in cream, and for the Scalloped Dip Bowl, you can choose between purchasing it in cream, yellow or blue!
Materials: Bamboo Melamine
Vintage Floral Dishes
When I think of homeware, I think of the time I spent in my Mom and Grandma’s kitchen growing up with their beautiful antique dishes. While trends come and go, blue floral designs are classic for a reason! There floral dishes in my Joe Fresh x Life At Home™ homeware collection was my ode to the incredible women in my family who sparked my love of cooking and hosting.
Price: Vintage Floral Dinner Plate $9 | Vintage Floral Side Plate $7 | Vintage Floral Small Bowl $7 | Vintage Floral Serving Platter $29
Materials: Bamboo Melamine
Serving Trays
When hosting a gathering with friends or family, I always love to have some beautiful serving trays to display some appies! We have the traditional scalloped serving that comes in cream and also a serving platter available in the vintage floral design.
Price: Scalloped Serving Tray $34 | Vintage Floral Serving Platter $29
Materials: Bamboo Melamine
Reusable Plastic Glasses
Who else is sick of those disposable cups used for picnicking in the Summer? SAME!! I wanted to create some reusable cups in my collaboration with Joe Fresh x Life At Home™ that was so beautiful you would reach for them year after year… And let me tell you, they are perfect!!
Price: Fluted Short Tumbler $6 | Fluted Tall Tumbler $7 | Fluted Wine Goblet $7
Colours: All of the plastic glasses come in blue and clear, so you can pick the colour that best suits you!
Reusable Plastic Pitcher
I love pitchers to serve everyone’s favourite summer drink! So, of course, I had to include a pitcher for hot summer days by the pool to serve the kids lemonade. I wanted to keep the design simple and straightforward for this pitcher with a fluted top to add an elegant touch.
Price: $19
Wooden Serving Board
Nothing says Summer like a charcuterie board!! I absolutely love assembling a charcuterie board to enjoy at the farmhouse, so it was a no-brainer to design my very own in this collection!
Price: $34
Materials: Made of FSC-certified wood from sustainably managed forestry.
Wooden Serving Set
I absolutely LOVE the design of this serving set. I wanted something that was still classic but also had a unique twist. I love the spiral indentation we included on the handles. It’s a little flare without being too much!
Price: $24
Materials: FSC-certified wood from sustainably managed forestry
Wooden Serving Stand
I love a cake stand! There’s something so great about beautifully displaying the cake or dessert you made for that special occasion!
Price: $39
Materials: FSC-certified wood from sustainably managed forestry
Napkins
These napkins bring all of the nostalgia with these cottage-core designs!! I love the punch of the yellow. It is sure to brighten up any picnic! And, the blue-checkered design is so sweet. Don’t make me pick a favourite!!! LOL.
Price: 2-Pack Stripe Napkin $12 | 2-Pack Gingham Napkin $12
Materials: 100% Cotton
On-The-Go Cup
If you’re like me, you’re ALWAYS either rushing out the door to drop the kids off at school, off to a meeting or to yoga (if I’m lucky, haha!). I wanted to create my dream to-go cup so I can stay hydrated all day! The On-The-Go Cup has really nice vertical texture and comes with a matching lid and straw.
Price: $14
Colours: Cream, Yellow & Blue
Materials: Made with a minimum of 70% Post-Consumer Recycled PET Content.
Jilly Picnic Blanket
Comfort is key! So, naturally, I had to design a blanket to curl up with at your next picnic! Oh, and did I mention it’s reversible?!! It sure is!! One side is checkered and the other is gingham, so you have two classic options! It even has a white handle to make it easy to fold and pack away.
Price: $39
Materials: Outer Shell: 100% Reclaimed Fibre Polyester; Fill: 70% Cotton, 30% Polyester
Picnic Basket
I love spending Summer days by the pool or the lake or the beach with my family and friends. And, it’s always more fun to bring a picnic basket! This is such a classic design, something you can enjoy for years to come!
Price: $69
Materials: Main body is made of natural fibre 100% Wicker with a recycled content polycotton blend lining 77% Polyester, 12% Rayon, 11% Cotton
Four-Piece Nesting Bowls
This set of 4 yellow nesting bowls makes it easy to take food to the beach, garden or wherever else you and your family & friends are setting up your picnic! Plus it’s that much easier to pack up your leftovers when you’re done.
Price: $34
Material: Manufactured from 80% recycled PET bottles
Apparel
There is so much to love from our apparel selection, from a wide variety of flattering dresses to denim and even tops—plus, we’ve got some timeless accessories perfect for sunny days! All apparel comes in sizes XS-3X (26-32; 16-22 for bottoms). Shoes come in sizes 6-10 & The Seaside Sun Hat comes in sizes S/M & L/XL.
Favourite Denim Shorts
Denim shorts are SUCH a great go-to for the summer. They go with ANY top and look so adorable. But, I wanted to make a pair that looked really flattering and were JUST the right length. And, we totally knocked it out of the park with this pair!! The shorts are a high-rise with belt loops, button and zipper fly closure, five-pocket design, and they are a mom fit.
Price: $39
Materials: 100% cotton
Favourite Denim Jacket
For those cooler Summer evenings by the water, we designed the most adorable denim jacket with the most adorable floral pattern on the inside, which you can show off with a rolled-up sleeve (like Shay has styled in the photo below).
Price: $59
Materials: 100% cotton
Favourite Denim Overall
I have always been a fan of overalls. They’re SO easy to wear. Just throw on a T-shirt + the overalls and voila! You’re ready! Our overalls have adjustable straps, so you can adjust them to your size and comfort!
Price: $59
Materials: 100% cotton
Blue Skies Dress
This dress makes me think of the French Seaside: sailboats, crashing waves and a glass of rose, of course! It has a relaxed fit and is designed with a round neck, short sleeves, and a charming back tie.
Price: $89
Materials: 100% cotton
Blue Skies Eyelet Top
I love a top that is dressy enough that it can elevate a pair of jean shorts but is casual enough that you can wear it every day… and this top is EXACTLY that!!! The Blue Skies Eyelet Top has a crew neck, short sleeves, and the sweetest full-button back closure (*swoon*).
Price: $45
Materials: 100% cotton
Blushing Flower Back-Tie Dress
This linen-blend dress will be my staple this Summer!!! It has a pastel-coloured pattern on it but the overall colour of the dress is a bit muted, so it will go with everythin. It has a square neck, short sleeves, empire waist, back tie and high-low hem.
Price: $59
Materials: 55% linen and 45% Cotton
Blushing Flower Tiered Dress
This dress has a beautiful relaxed fit with a crew neck, short sleeves, front pleats, lace trim, all-over print, back cut-out with button closure, and ruffled hem. It is such a sweet design, and I am totally going to wear it for the kids’ pick up/drop off to school.
Price: $55
Materials: 100% cotton
Blushing Flower Wrap Dress
I loved this pattern so much that Joe Fresh x Life At Home™ and I had to make several dresses with this pattern!! Introducing The Blushing Flower Wrap Dress with a ruffled V-neck, waist tie, all-over print, and ruffled wrap skirt. The wrap style is so complimentary of SO many different body types. I know this is going to be a fan favourite!!
Price: $69
Materials: 100% EcoVero™ Viscose
Gingham Field Dress
I am absolutely in love with this Gingham Field Dress from my collaboration with Joe Fresh x Life At Home™!! I’ve been wearing it everywhere. And, even cuter still… it comes in a matching mini!! Annie is loving her dress too and it’s so fun to twin with her for school drop off, dinners with my Mom and Dad or Justin’s parents or just for a girl’s day to get our nails done.
Price: $69
Materials: 99% Cotton, 1% Spandex
Wild Flower Graphic Tee
I love a staple graphic tee! And, this one from my collaboration with Joe Fresh x Life At Home™ is a reflection of all things I love: being in the garden and at the farm!! The tee is a crew neck with short sleeves and a straight hem. The design is delicate and SO CUTE!! Wear this t-shirt with a pair of denim shorts, a skirt or cargo pants! Anything goes!!
Price: $25
Materials: 100% Cotton
Wildberry Dress
This tiered dress is super comfortable with a great relaxed fit, complimentary of all body types! It has a round neck, short sleeves, and an adorable back tie. As you can probably tell, I love wearing dresses in the Summer which is why I wanted to include so many different styles! This one is a particular favourite of mine from the collection because I feel so beautiful in it no matter the day and no matter the occasion!
Price: $59
Materials: 100% Cotton
Seaside Top
A white blouse is a staple on the French fashion scene. And this three-quarter sleeve blouse from my collaboration with Joe Fresh x Life At Home™ is perfect for relaxing summer evenings! With a delicate tie in the front and a loose fit, this top is sure to be a favourite!!
Price: $39
Materials: 100% Cotton
Sunshine Ruffle Top
This bright yellow top screams Summer!! With a crew neck, ruffled sleeves, and back cut-out with button closure, it is all things feminine and fun! And the pattern is available in matching mini patterns as well.
Price: $39
Materials: 55% Linen; 45% Cotton
Sunshine Back-Tie Dress
This sweet linen-blend dress from my Joe Fresh x Life At Home™ apparel line has a square neck, short sleeves, and a flattering empire waist. Plus, the bright yellow colour is PERFECT for any summer occasion.
Price: $59
Materials: 55% Linen; 45% Cotton
Sunshine Ruffle Dress
I loved the colour of the Sunshine Back-Tie Dress SO MUCH, I had to make a second dress in this Joe Fresh x Life At Home™ collection!! Meet the Sunshine Ruffle Dress. A little shorter, a little frillier… plus, it has a universally flattering wrap style.
Price: $55
Materials: 55% Linen; 45% Cotton
Jilly Slingback Sandal
You didn’t think I was going to design an entire apparel collection and not deliver the perfect sandals to go with them, did you? Not a chance!! These open-toe sandals have classic cross-over straps, and a buckled slingback strap, making them comfortable shoes for dinners, picnics, strolls to the market and everything else in between!
Price: $39
Seaside Sun Hat
This packable straw sun hat from my Joe Fresh x Life At Home™ collection has a wide brim that will keep you protected from the sun in style all Summer long!
Price: $24
Styles for Your Minis
Blushing Flower Dress
This cute-as-a-button linen-blend dress has a square neck, puffed short sleeves, a gathered waist and elastic cuffs to keep your little ones’ comfortable. Plus, the floral pattern will have you swooning over how adorable your kiddo looks!!
Price: $34 Kids | $29 Toddler
Materials: 55% Linen; 45% Cotton
Gingham Field Dress
This midi dress has a square neck, ruffled straps, and a comfortable elastic waist. My favourite part? The tiered skirt!! It is so charming and a piece you can definitely pass down when your little one outgrows it.
Price: $34 Kids | $29 Toddler
Materials: 99% Cotton; 1% Spandex
Sunshine Ruffle Top
This top is perfect for your little sunshine! The linen-blend top has a crew neck, ruffled sleeves, and a back cut-out with a button closure. This top will be a bright light in their wardrobe, just like them!!
Price: $19 Kids | $16 Toddler
Materials: 55% Linen; 45% Cotton
Sunshine Button Down
Not into ruffles? We’ve got options for yellow tops from my line with Joe Fresh x Life At Home™! This gender-neutral linen-blend shirt has a crew neck, full-button closure, and short sleeves with faux button tabs. It is such a sweet top, sure to brighten up your little one’s day!
Price: $19 Kids | $16 Toddler
Materials: 55% Linen; 45% Cotton
Go-To Denim Short
Leo’s favourite from my Joe Fresh x Life At Home™ collection is these Denim Shorts! The shorts have an adjustable waist for extra comfort, belt loops, and fashionable distressed details. Denim is not always considered the most comfortable, but we sure found a way to make these ones comfy! Seriously!! Leo has been wearing them non-stop!
Price: $24 Kids | $19 Toddler
Materials: 100% Cotton
Seaside Sun Hat
For hot summer days spent outside, I wanted to create a straw hat for the kids too (to keep them protected all day long)! This hat is packable, so perfect to take on any family trip.
Price: $16 Kids | $16 Toddler
There you have it!! My entire Summer 2023 Collection with Joe Fresh & Life At Home™! There is so much to love in this collection from the matching mini & adult outfits to the reusable picnic essentials… everything you will need for an unforgettable Summer in the sun!
And, remember!! My collection with Joe Fresh x Life At Home™ will be launching online exclusively at joefresh.com on May 30th and at select stores in-person on June 1st! Mark your calendars!!
xo,
Jilly
