The Jilly Jacket 2.0 is Here!

I can’t believe that we are already halfway through the month of September! If you love the cooler weather and a Fall fashion staple as much as I do, I have some exciting news to share with you today!! I have teamed up with Joe Fresh for the second year in a row for another amazing collaboration. Drum roll, please … The limited-edition Jilly Jacket 2.0!!

That’s right!! We’re back at it again and bringing back the Jilly Jacket you all know and love, with a twist!

Ok, so just before we get into all of the amazing details of this jacket and where you can get your hands on one. I wanted to share why I LOVE partnering with the Joe Fresh team and why this launch in particular is so near and dear to my heart!

For our second launch, we have partnered up with the Kelowna Women’s Shelter. This charitable organization provides free food, shelter, counselling, support, and preventative education to women and their children who have experienced intimate partner violence. Together, we will be making a charitable donation of 300 Primaloft ®  jackets to help mamas and children in need!!

I couldn’t be more excited to not only share this exciting news with all of you, but it truly warms my heart that we will be able to give back to our community to help those in need!

The original blush coloured Jilly Jacket sold out in record time! So, this year we couldn’t resist bringing back The Jilly Jacket 2.0 with a twist. It’s the same original jacket you all know and love, but a midi length trendy leopard print with 70% recycled fill!!

I remember the Joe Fresh team and I went back and forth tweaking the pattern and adjusting the colour to create the perfect neutral and trendy leopard print and I’m happy to say we nailed it (in my opinion, that is! LOL) and it officially launches TODAY!

The Jilly Jacket 2.0 is part of Joe Fresh’s PrimaLoft ® collection that features sustainable synthetic insulation. Not only is this jacket lightweight, but it’s also warm AND water-resistant! That’s right, this baby will get you through all of those chilly and rainy autumn days!

Also, new this year, I am SO excited to announce that we were able to increase the size offering from XS to 3XL. Speaking of sizing, I find that these jackets fit true to size, but if you are planning on adding some layers underneath I would recommend sizing up one size!

PLUS, we are introducing the “Mini Jilly Jacket” for Kids and Toddlers! What’s better than wearing The Jilly Jacket 2.0 all season long? Matching with your mini of course!!

I don’t know about you, but I am already planning all of my Fall outfits and each one includes this trendy leopard print jacket! It’s perfect for layering on those chilly days and if the weather is unpredictably warm, it’s so lightweight that you can carry it or roll it up and pop it in your bag!

If you have been wondering where I got my hands on some of these pieces I have paired and layered with the Jilly Jacket, I have some good news for you! You can score ALL of these pieces from the Joe Fresh Fall collection, launching very soon. Stay tuned!

Ok, you’re probably wondering when, where and how do I get my hands on one of these! This limited edition jacket will be available online and in select retail stores (check out all of the stores, here) beginning tomorrow, September 24! The adult version is $89 CAD, the kid version is $39 CAD, and the toddler version is $34 CAD. If you are thinking about scooping one (or two) of these up, run don’t walk because these babies won’t last long. Remember that these are limited edition so once they are gone, they are gone!!

I hope you LOVE this Jilly Jacket 2.0 as much as I loved designing it! Please make sure to tag us in all of your Jilly Jacket pictures, I can’t wait to see you rocking them all season long!!

xo

Jilly

Thank you to Joe Fresh for sponsoring this post! All comments and opinions are my own!